The Great Facilitator
Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research
Buch in deiner Nähe kaufen
Beschreibung
This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers.
This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers.
Provides first-hand reports on guiding business PhDs and faculty on how to systematically advance their careers Offers unique insights into the factors driving the success of textbooks and academic articles in management research Shows how to successfully mentor PhD students and young faculty
Autor*in
Barry J. Babin
Themen in »The Great Facilitator«
Joseph F. Hair's contribution to market research Market research and competitive intelligence Research mentorship in marketing Customer relationship management history Family business research history Services marketing research history PhD supervision in management Research leadership in management