Wring Political Communication in Britain

Political Communication in Britain

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Campaigning, Media and Polling in the 2017 General Election

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Beschreibung

Against prior expectations the 2017 General Election proved to be particularly dramatic, repeatedly stunning commentators from its surprise calling right through to its frenetic conclusion. In seven weeks a hitherto dominant Prime Minister saw her once seemingly unassailable lead in the polls eroded as support for her previously beleaguered rival surged. The subsequent restoration of two-party dominance contributed to the return of a hung parliament with profound consequences for both Theresa May and Jeremy Corbyn. Political Communication in Britain, the tenth volume in a series that began nearly four decades ago, revisits a momentous election by providing unique insights from the vantage point of those who fought, reported and researched a campaign that is likely to live long in the public imagination.
Dominic Wring is Professor of Political Communication at Loughborough University, UK.
Roger Mortimore is Professor ofPublic Opinion and Political Analysis at King’s College London, UK, and Director of Political Analysis at Ipsos MORI.
Simon Atkinson is Chief Knowledge Officer at Ipsos MORI, UK.
Political Communication in Britain is a now established series of nine books, the first of which appeared in the aftermath of the 1979 General Election. This book follows the structure of previous volumes and features commentaries and assessments from the pollsters who monitored voter opinion during the 2017 General Election. It also includes chapters from party strategists responsible for devising and executing the rival campaigns. Furthermore contributions from journalists offer a media perspective on the campaign. The remainder of the book consists of academic material designed to complement and augment the aforementioned professionals’ chapters. Here the focus is on the major dynamics of political communication, specifically the roles of the press, television, advertising, internet and other such phenomena during the 2017 Snap Election.

Is the 10th volume in the Political Communications longstanding series launched in 1979 Provides practitioner as well as academic commentaries from those responsible for organising, reporting and monitoring the 2017 Election Seeks to understand the relationships between the parties, media and voting public

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Dominic Wring

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election campaigning polling reporting Theresa May Jeremy Corbyn press coverage process policy leaders journalism public service broadcasting BBC newspapers

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“This book lifts the lid on the thoughts and decisions of those ‘in the know’ at the heart of British politics, providing a unique and highly valuable account of the 2017 general election campaign from those closest to its broadcasting and planning, and from observers on the ground. This most fascinating of elections is brought to life in the reflections of some of its key protagonists.” (Jane Green, Professorial Fellow and Gwilym Gibbon Senior Research Fellow, Nuffield College, University of Oxford, UK)

“An excellent account of the 2017 election campaign and how the polls and media covered it.” (Dennis Kavanagh, Emeritus Professor of Politics, University of Liverpool, UK)

“In 1945 Clement Attlee was driven around the country by his wife to the campaign rallies. That was seventy-three years ago. Political campaigns have come a long way. The book by Wring, Mortimore, Atkinson and contributions from their colleagues have nailed it. Anyone interested in British politics should want to read it.” (Sir Robert Worcester KBE DL, Founder of MORI)

 


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Details

ISBN: 9783030008215
Verlag: Springer International Publishing
Erscheinung: 07.12.2018

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