Neo-Narratives
Building Brands for the Next Decades
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Beschreibung
The book is a journey to understand the power of narratives and compiles observations of how narratives can be shaped to build brands for the next decades. It aims to understand the dynamics that brands have been experiencing in recent years and will soon have to experience, and outlines concepts for how brands can successfully navigate new – and above all inconsistent – contexts.
Autor*in
Wolf-Eike Galle
Wolf-Eike Galle is a creative strategist and cultural scientist specialising in language
and communication, history and information. As a creative director, he has been
supporting international and national brands and institutions in communication and
transformation processes since 2006. His clients include General Motors, BMW,
Toyota, Deutsche Telekom, Bayer/Monsanto and many more. Wolf-Eike Galle, born
in 1983, lives and works in Hamburg.
Themen in »Neo-Narratives«
Neo-Narrative Markenstrategie Markennarrativ