Changing something. In the world. In our heads. Fundamentally. In order to change something, companies need a sense of opportunity. This sense is reflected in the ability to recognize how external knowledge could benefit one’s own work. This ability as well as the courage to radically change one’s perspective are the keys to setting trends of your own.
This book shows in a practice-oriented way how leading experts at innovative firms generate new ideas and develop successful business models. The book includes contributions by renowned technology experts and innovative companies, such as Airbus, Daimler, LafargeHolcim, LEONI, Recaro, SAP, Siemens, Schindler and Swiss Federal Railways. The book also includes expert interviews with:
Marc Randolph, Co-Founder of Netflix: “Companies that can’t adapt to this rapid rate of innovation are doomed. You have to disrupt yourself, before someone disrupts you.“
Martin Ertl, Head of R&T, CTO Strategy and Transformation at Bombardier Transportation: “We will have to enhance our products based on new business models for a digital future. Business model innovation and product innovation are ideal partners.“
Monika Kuklok, Leader Innovation Management & Ventures Industrial, TE Connectivity: “Innovation is one of our core values and a top priority.“
Was ist Vorsprung? Etwas verändern. Auf der Welt. In den Köpfen. Grundlegend. Um etwas verändern zu können, benötigen Unternehmen Chancenintelligenz. Eine Kompetenz, die sich unter anderem in der Bereitschaft äußert, aus externem Wissen Potenziale für die eigene Arbeit zu erkennen.
Dies sowie ein guter Überblick und der Mut zu einem radikalen Perspektivenwechsel sind die Schlüssel, um selbst den Trend zu setzen.
Das praxisorientierte Buch zeigt, wie führende Experten in innovativen Unternehmen neue Ideen generieren und erfolgreiche Geschäftsmodelle entwickeln.
Dieses Buch adressiert Innovationsmanager, Entscheidungsträger, sowie Forscher mit dem Fokus auf Innovationsmanagement und Geschäftsmodellinnovation.
“Companies that can’t adapt to this rapid rate of innovation are doomed. You have to disrupt yourself, before someone disrupts you.“
Marc Randolph, Co-Founder of Netflix
“We will have to enhance our products based on new business models for a digital future. Business model innovation and product innovation are ideal partners.“
Martin Ertl, Head of R&T, CTO Strategy and Transformation at Bombardier Transportation
“Innovation is one of our core values and a top priority.”
Monika Kuklok, Leader Innovation Management & Ventures at TE Connectivity
Business Model Innovation Geschäftsmodellinnovation Idea Generation Ideengenerierung Innovation Innovation Management Innovation Strategy Innovationsmanagement Innovationsstrategie