This is Social Media

Beschreibung

*UPDATED FOR 2011. Including new info on mobile devices, newplatforms and location based social networking.* Anyone in business can use social media to increase brandawareness, customer loyalty and sales. This is Social Mediashows you how. You might already be social networking on Facebook, or evenmicroblogging on Twitter. One thing's for sure though; you're toobusy to muck about on these sites all day, not really knowing howto get any decent play out of them. You're looking forprofitability, not gimmicks. Many organizations, large and small, are using social media andsocial networking to build robust communities of followers, stayahead of the competition and increase profits. Are you missing atrick? This is the definitive guide to using the whole spectrum of socialmedia in an efficient and measurable way in order to market yourbusiness. It covers Twitter, Facebook, LinkedIn, Ecademy, Flickr,YouTube, Bebo, MySpace, Blogs, Podcasts, Mobile and much, muchmore. Each site is assessed not as an end in itself but as means ofdelivering a business result. With simple, practical steps, real life examples and quickdefinitions to explain the jargon, you'll soon understand the worldof social media and have access to a range of social networkingtactics that will help you reach new customers and clients, as wellas get your existing ones to do more business with you.

Autor*in

Guy Clapperton

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