The Revolution Your Customers Want
Delivering on Customer Commitments
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Beschreibung
Manufacturers have for too long been myopic; trying to cost-reduce their way to market leadership. This book is about switching from an inward-centric, myopic view to bringing the customers’ needs to the centre of global manufacturing strategies. It contains case studies of manufacturers who have turned their organizations around by streamlining how they sell and fulfill customized products to show how manufacturers can accomplish this. Transparency and efficiency in how products are managed from quote to fulfillment is at the heart of the revolution customers want from manufacturers. Measuring the performance of manufacturing from the customers’ perspective is critical to this revolution. This unique approach will interest executives in manufacturing companies, marketing and channel management, global sales, as well as CIOs and IT professionals. It is a useful reference for graduates studying international marketing, international business or channel management and undergraduates studying business.
Pragmatic and hands-on guidance for those manufacturers looking to turn their customer-facing processes into a competitive strength Presents ‘before & after’ case studies of companies that have revolutionized their channel strategies based on measuring manufacturing from the customer’s perspective Each chapter is summarized with key points and lessons learned
Autor*in
Louis Columbus
Themen in »The Revolution Your Customers Want«
Channel Management ERP Inquiry-to-order Manufacturing Quoting systems kb5112