Bottled for Business

Beschreibung

"Every bit as good as the beer itself." --SIR RICHARD BRANSON, Founder and Chairman, Virgin Group So what does it take to be a successful entrepreneur? There aremany different answers, but according to Karan Bilimoria, founderof Cobra Beer, do the following and you won't go far wrong: becreative, go the extra mile, have confidence in yourself and yourteam, get lucky, be disciplined, take the long-term view, learnconstantly and don't be afraid of serious amounts of hard work. Bottled for Business gets to the heart of how and why Cobra Beerhas developed into one of the world's best-loved brands. It is astory infused with the passion, belief, energy and vision of itsfounder and shares the ups and downs of how Cobra got to where itis today. But more than that, it is a story of inspiration foranyone who has dreams of running their own business. PRAISE FOR BOTTLED FOR BUSINESS "The inside scoop from one of the country's leadingentrepreneurs--essential reading." --Richard Reed, Co-founder, Innocent Drinks "Inspiring! A fascinating story of one entrepreneur's journey,worth the cover price for the 'Financing Cobra' chapter alone.Bilimoria has learned every trick in the book about how to financea growing business. If you're running a growing business, and don'twant to give away the store, READ THIS BOOK!" --John Mullins, Professor, London Business School and author,The New Business Road Test "An inspirational story." --Sir Martin Sorrell, CEO, WPP "Bottled for Business is the extraordinary account of aCambridge-educated Indian lawyer's dogged pursuit against the odds.The book is compelling, not least because it strikes at theAchilles heel of entrepreneurship in that it details thetranslation of a vision into reality. A clever and usefulbook." --Dr Mark de Rond, University Senior Lecturer at JudgeBusiness School and Fellow of Darwin College, CambridgeUniversity "Reflecting the enormous success of his business career, I haveno doubt that Bottled for Business will be a bestseller." --Lord Levene, Chairman, Lloyd's, and former Lord Mayor ofLondon

Autor*in

Karan Bilimoria

Themen in »Bottled for Business«

Business & Management Business Self-Help Ratgeber Wirtschaft Wirtschaft /Ratgeber Wirtschaft u. Management

Stimmen zu »Bottled for Business«

"... part biography, part business masterclass, and the Cobrafounder divulges an array of useful advice in a simple way." (DailyTelegraph, February 2007) "Business tips from Lord B are dispersed within a biography"(Financial Times, February 2007) "a very informative and refreshing book, if Carlsberg made abook, it wouldn't be as good as this one. (Beat Magazine, February2007) "As well as telling the stories behind Bilimoria and Cobra, thebook offers business tips and interviews with key players atCobra." (Off Licence News, February 2007) "Like Cobra itself, the book is refreshing, easilydigestible, and won't leave you feeling bloated as manyentrepreneurial books ..." ( City AM, 1ST March 07) business master class called Bottled for Business" ( TheTelegraph , February 2007) "...advice for prospective business owners in (Bilimoria) ownenthusiastic style".( Smallbusiness.co.uk, February2007) "Bilimoria's guide to help aspiring entrepreneurs make it in thebranded world reads like a dream...engaging to the veryend..." ( Start your business magazine, February2007' "The success of the brand and the lessons learned from it arethe main thrust of an informative book.... " ( the Guardian,23 February 2007) "the book will help anyone interested in taking a good idea andturning it into a successful business." (Redhotcurry.com) "Like Cobra Beer itself, the book is refreshing, easilydigestible, and won't leave you feeling bloated as manyentrepreneurial text-books out there might..." (City Am, 1stMarch 2007) "In his new book, Bottled for Business, which chronicles theCobra story, Bilimoria predicts that by 2014, his beer will be abillion-dollar brand." (Director, March 2007) "Bottled for Business tells the story of entrepreneur KaranBilimoria, founder of Cobra Beer, and how he made Cobra one of thefastest growing beer brands in the UK and a successful globalbusiness in just 15 years." ( The Grocer, 3rd March2007) "It is honest about incipient mistakes and isimaginatively designed, with plenty of 'toptips'..." (Professional Manager, May2007) "Every bit as good as the beer itself" (Sir RichardBranson) (Tandoori Magazine, March 2007) 'If you read Bilimoria's book - and you should- you can't help but be struck by the influence of hisfather.' (Edge Magazine, May 2007) "...Karan shares his inspiring story of building anaward-winning consumer brand from scratch." (First Voice,June/July 2007)
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