Thinking about getting up and telling the world what you stand foris daunting. Actually doing it is terrifying but the rewards areincredible. Imagine spending every waking hour doing what youlove... Authentic shows how to do just that.
In Authentic, Neil Crofts offers inspiration for individualstired of career conformity. He shows how we arrived at a situationwhere many of us are tied to jobs we don't enjoy. Hedemonstrates the steps you need to take to find out who you are andwhat you want from life, and finally, he reveals how you can turnall that into a business idea that is Authentic to you.
Authentic is a lifestyle book based on practical experience.Neil Crofts' vision of a role that allowed him to be true tohimself and make a positive impact on the world around himconvinced him to break out of a conventional corporate career.Authentic is about giving others the courage to follow their heartsin the same way.
Neil Crofts
Business & Management Strategic Management Strategisches Management Wirtschaft u. Management
"...who is truly evangelical on the subject..." (TheGuardian, 12 August 2003)
"...advises would-be authentics to 'come out asyourself'..." (Sunday Times, 18 January 2004)
"...Neil's book tells of his personal journey toauthenticity and includes a guide to taking the stepsyourself..." (Positive News, Winter 2003)
"... it is a wake up call and a well researched, very useablewake up call at that ... This is a read to be taken seriously..." (Weekly Telegraph, 12 November 2003)
"... offers inspiration for individuals tired ofcareer conformity." (Global Law Review, 5 April 2004)
"...does make great points..." (BeUnlimited, May 04)
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