Marketing Module
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Beschreibung
You can take a product to market, but can you make it sell? Thismodule takes readers from first steps to leading-edge marketing,using real-world examples of how the 4P's are successfully appliedglobally today, and offers incisive thought on the hottestmarketing topics, from reputation management to branding, in theonline and offline economy.
ExpressExec is a unique 12 modular resource of current businesspractice. Each module contains 10 individual titles that combinedcover all the key aspects of business practice globally today.
Written by leading experts in their field and commissionedspecifically for ExpressExec the knowledge imparted provides anexecutive with the tools and skills to increase their contributionto an organisation. Each title gives you the key concepts behindthe subject and the techniques to implement the ideas effectively,together with lessons from benchmark companies and ideas from theworld's smartest thinkers.
The 10 books in the ExpressExec Marketing module are:
* Marketing Express
* Global Marketing
* E-Marketing
* Customer Relationship Management
* Reputation Management
* Sales Promotion
* Channel Management
* Branding
* Market Research
* Sales Management
ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.
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