Creativity

Beschreibung

Fast track route to fostering and exploiting a creative dynamic inany organisation Covers the key areas of creative team working and brainstorming,leading projects with a creative output, choosing and backingwinning ideas and motivating and rewarding staff Examples and lessons from some of the world's most creativebusinesses, including AOL Time-Warner, BMW, IDEO and NortelNetworks, and ideas from the smartest thinkers, including Edward deBono, Gary Hamel, Richard Pascale and W. Chan Kim Includes a glossary of key concepts and a comprehensiveresources guide

Autor*in

Michel Syrett

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