Customer Relationship Management

Beschreibung

Fast track route to developing world customer relationships Covers all the key techniques for successful customerrelationship management, from developing profitable customerrelationships to integrated sales management systems and frome-marketing to pricing Examples and lessons from some of the world's most successfulbusinesses, including Cisco and EclipsysEMC, and ideas from thesmartest thinkers, including Don Peppers, Thomas Siebel andPatricia Seybold Includes a glossary of key concepts and a comprehensiveresources guide

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Michael J. Cunningham

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Business & Management Wirtschaft Wirtschaft u. Management

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