E-Business
Enterprise 02.03
Buch in deiner Nähe kaufen
Beschreibung
Fast track route to understanding and mastering e-business toolsand opportunities
Covers the key areas of e-business, from developing e-businessstrategies and learning how to complement existing business programto using e-business as a change management tool as well as acompetitive weapon
Examples and lessons from some of the world's most successfulbusinesses, including Staples, Travelocity, eBay and COVISINT, andideas from the smartest thinkers, including Patricia Seybold,Thomas Koulopoulos, John Hagel III, Marc Singer, Thomas H.Davenport and John C. Beck
Includes a glossary of key concepts and a comprehensiveresources guide
Autor*in
Michael J. Cunningham
Themen in »E-Business«
Business & Management Wirtschaft Wirtschaft u. Management