Market Research
Marketing 04.09
Buch in deiner Nähe kaufen
Beschreibung
Fast track route to mastering market research
Covers key market research techniques, from asking the rightquestions and using statistics to analysing data and acting on theinformation
Examples and lessons from benchmark companies in publishing,consumer goods, brewing and others
Includes a glossary of key concepts and a comprehensive resourcesguide
ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making iteasy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.
Autor*in
Robin Birn
Themen in »Market Research«
Business & Management Wirtschaft Wirtschaft u. Management