D2D - Dinosaur to Dynamo

Beschreibung

D2D relates the stories, and lessons, of 20 companies that moved from supposedly moribund occupants of the Old Economy to over-achievers of the New. Details how firms such as Levi Strauss have succeeded in the New Economy after confronting and obliterating the stifling constraints of outmoded corporate cultures; how companies including Merck set up their e-businesses as separate operating units, achieving greater profitability in both Net-based and traditional lines of business; how supposedly outmoded "intermediaries" such as distributor W.W.Grainger have exploited the Web to win more and bigger orders and increased market share. David Stauffer presents a ground-level perspective on the real-world challenges company leaders face to align their firms with the realities of the New Economy. It explains how these leaders successfully exploit the emerging technologies of the Internet age, meshing them with the traditional strengths of their long-standing enterprises. It tells how these top executives have successfully coped with various upheavals instigated by the New Economy - not just the well documented rise of e-commerce, but also developments such as global production and selling, instant worldwide information sharing, mass customisation, and complex e-networks of suppliers, customers, and strategic partners. Most importantly, D2D extracts from the stories the critical lessons of Old-to-New-Economy transformation and tells how readers can make the same techniques work in their own organisations. It's a must-read for any manager faced with the business challenges of the digital age.

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David Stauffer

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