Building the Agile Business through Digital Transformation

Beschreibung

Achieve competitive advantage and organizational success by becoming an agile and digital-native business.
How can businesses transform to achieve competitive advantage in a digital-enabled world? How can managers and leaders create a culture that supports lasting change through these transformations? Building the Agile Business through Digital Transformation is an in-depth guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile, embed innovation and develop talent to succeed. This majorly revised second edition of Building the Agile Business through Digital Transformation contains new material on the culture and mindset challenges of shifting at scale from linear to agile working, and using data effectively in organizational decision-making. Full of practical advice, examples and real-life insights from organizations at the leading edge of digital transformation including AirBnb, Amazon and Google, this book is an essential guide to driving success by becoming an agile and digital native business.
Shows how businesses can embrace digital transformation and agile processes to achieve organizational success
Provides guidance on how to scale agile principles and operations, make change stick and adopt agile mindsets and culture
Contains real-life insights and examples from organizations driving business success with agility and digital innovation such as AirBnb, Amazon and Google
New to this edition: material on the culture and mindset challenges of shifting at scale from linear to agile working, using data effectively in organizational and high-velocity decision-making and agile approaches in multidisciplinary teams

Autor*in

Neil Perkin
Neil Perkin is the founder of Only Dead Fish, a consultancy which specializes in digital strategy, transformation and agility. Based in Sussex, UK, he has run marketing training and consulted on marketing transformation and capability with a variety of large, multi-national businesses and curates the Firestarters thought leadership series for Google UK. A regular keynote speaker, he has written for Econsultancy, Marketing Week and The Marketing Society and has been named by Sage as a 'Top 100 Global Business Influencer'. He is also the author of Agile Transformation and the co-author of Building The Agile Business Through Digital Transformation, both published by Kogan Page.

Themen in »Building the Agile Business through Digital Transformation«

Business agility Organizational agility Agile transformation Digital disruption Disruptive technologies Digital native Digital culture

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"Today, Digital Transformation and Business Agility is everyone's business. And here's your guide - clear, practical insights, practice and advice based on a wealth of experience and applied knowledge. Should be everyone's go-to."
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"Whatever your business, the prospect of staying ahead of digital transformation is daunting. Neil and Peter have created an outstandingly researched guide that anyone can implement to lead their own transformation."
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"A fantastic guide to conquering the challenges of continuous and accelerating change in today's digital world. Neil and Peter are masters of agile business transformation, and they've bottled their experience and wisdom into a highly actionable book. A must-read for modern leadership"
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"Reads like a field guide for digital transformation. Full of actionable insights, frameworks and practical advice for any organisation preparing for a digital-empowered world."
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"Packed full of insights, actionable ideas and other people's experiences, a toolkit to build on no matter where you sit in an organization or the stage of change you're at."
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"This is the handbook that I wish I had written. A must-read for organizations going through digital transformation... It cuts through the hype and buzzwords into simple, practical insights that all of us can learn from and apply."
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"Neil Perkin and Peter Abraham are one of the best choices to help anyone respond to the challenges of digital transformation - and their book is a veritable gold mine as they share dozens of bottom lines and powerful stories with the reader. Read this book to not just innovate but to transform your business!"
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"Building the Agile Business through Digital Transformation is the definitive guide for every executive and intrapreneur looking to navigate the exponential changes that every company must deal with or succumb to.?.?. A practical how-to you will refer to again and again, it is expansive but not exhausting. With meticulously researched ideas and insights that provide frameworks for understanding why change is both necessary and hard, it's the handbook you need to help you create the company you always wished you worked at."
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"This is an important book. A lot has been written about various aspects of agile, but nowhere else have I seen the thinking and practice brought to light so intelligently and comprehensively as here."
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"In times of rapid change, evolving with the new rules of consumer engagement and leveraging digital channels is now a must for every business in every sector. This book clearly distils key insights, strategies, examples and advice - providing the tools for anyone wanting to grow, advance and transform their business."
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