E-Commerce Website Optimization
Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
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Beschreibung
Improve conversion rates and increase revenue by gaining a greater understanding of customer behaviour, using this practical guide to e-commerce website and conversion rate optimization.
Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques.
Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.
In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
Highlights the most effective changes to undertake on your e-commerce site, demonstrating how to focus valuable time on tangible efficiencies and revenue gains
Shows how to gain insights into online customers' behaviour and identifies free or inexpensive tools to help access them
Supports the transition to becoming a data-driven organization, helping to adopt a scientific approach to implementing an optimized e-commerce website
New to this edition: new content on test metrics, prioritization and personalization, plus updated case studies and recommended tools
Autor*in
Dan Croxen-John
Dan Croxen-John is CEO of AWA Digital, an e-commerce conversion optimisation agency with clients and offices around the world. Dan is a certified Web Analyst, a Fellow of the Institute of Direct Marketing, and has served on a number of advisory boards for multi-channel and analytics associations. Dan is an in-demand speaker, blogs regularly on all aspects of analytics and Conversion Rate Optimisation and has spoken at conferences in the UK, USA and Africa.
Themen in »E-Commerce Website Optimization«
Digital channel optimisation E-commerce value CRO Conversion rate optimisation online retail online marketing campaigns Ecommerce growth
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"'A must-have for any e-commerce business, this book captures technical expertise and the methodologies required to run very successful optimization programs.'"
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"'At last, a practical guide dedicated to Conversion Rate Optimization (CRO) for online retail.'"
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"'This book explores how to understand people, their behaviour, their feedback, their testing choices and win bigger revenues.'"
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"'Highly recommended for anyone who's looking to optimize their online store.'"
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"'Dan and Johann draw from their own in-the-trenches experience to craft an essential read for the developing CRO practitioner. From their strategic approach down to targeted tactics, they provide the playbook on how to uncover insights for e-commerce growth.'"
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