Confident Digital Content

Beschreibung

Get that competitive edge in your career with essential social media and web content skills.
Are you considering a career in social media? Are you an entrepreneur or freelancer looking to boost your online content marketing? Maybe you're looking for your next career pivot, or you're simply seeking skills to give your CV that competitive edge? Wherever you are in your career, Confident Digital Content can help. Covering the essentials of online content, this book takes you through everything you need to know - from how to write effectively for online platforms, through to video, audio, graphic design and photography. Featuring inspiring case studies from individuals at companies including CNN International, Mumsnet, Bunster's Hot Sauce and HuffPost UK, this practical beginner's guide includes guidance on content marketing strategy, metrics and community management. This updated second edition features advice on the latest trends, including fake news, the importance of stories and social listening analysis. Though trends, fads and hashtags change, the principles of great online content remain the same - let Confident Digital Content give you the grounding you need to ace your social channels and supercharge your career. About the Confident series... From coding and web design to data, digital content and cyber security, the Confident books are the perfect beginner's resource for enhancing your professional life, whatever your career path.
Explains the basics of video creation, graphic design, photography, digital journalism and writing skills specialized to the digital world
Can enhance all career paths, with advice on boosting creativity, career prospects, entrepreneurship and leadership in the digital world and exercises to help you put your knowledge into practice
New to this edition: Covers the latest trends including fake news and social listening analysis; updated and improved case studies; and a new chapter on digital content campaign planning
Features interviews with experts from Mumsnet, CNN International, HuffPost UK, Bunster's Hot Sauce and Crocstar Media
Is part of the popular Confident series, which introduces and explains the key digital skills you need to enhance your career

Autor*in

Adam Waters
Adam Waters has been working in digital for fifteen years. He currently runs BFBS Creative, a content agency based in London. He's a juror for the Royal Television Society Digital Journalism awards and regularly serves as a digital advisor to charities and government. He's on the InsideOut Leaderboard, is passionate about creating opportunity for people through digital skills, and regularly runs mentoring programmes for young people.

Themen in »Confident Digital Content«

social media web content digital marketing online marketing content marketing marketing career digital skills

Stimmen zu »Confident Digital Content«

"I taught him everything he knows. Now you can read it all in this book! It's a great SQL. "
Matt Clarke, Head of Digital, UK Ministry of Defence ()

"Whether you're dipping your toe into Adam's digital ocean of ideas for the first time, or fishing for new insights and clever content to help enhance your latest campaign, then dive in, the water's lovely."
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"This book is a MUST read for anyone wanting to break into the creative industries."
Rob Nicholls, Director at Grapevine Digital ()

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