Planning and Managing Public Relations Campaigns

Beschreibung

A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.
Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available. Digestible and easy to read, this fifth edition of Planning and Managing Public Relations Campaigns presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.
Covers all aspects of planning and managing campaigns in a structured way, from research and analysis, to objectives, strategy and tactics, timescales, resources, evaluation and review
Features best-practice examples from organizations including Procter & Gamble, Co-op, McDonalds and the UK Government
New to this edition: material on the latest developments such as online influencers, the role of big data in stakeholder identification and disruptive models
Online resources: extended case studies, lecture slides, discussion questions and assessment tasks

Autor*in

Anne Gregory
Dr Anne Gregory is a professor of corporate communication and a leading international academic. She is based in the School of Business and Law at the University of Huddersfield. Anne previously spent many years in public relations practice, gaining experience at senior levels both in-house and in consultancy. She remains a consultant and is an adviser at board level to a number of large organisations. Anne is also series editor for the PR in Practice series (published by Kogan Page).

Themen in »Planning and Managing Public Relations Campaigns«

Communications strategy Event planning Marketing campaigns Social media strategy Campaign management PR tactics Influencer marketing

Stimmen zu »Planning and Managing Public Relations Campaigns«

""Provides a very practical guide through all stages of PR work.""
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""This is the one book I would recommend to every PR practitioner I know. It simply covers everything you need to know about one of the fundamental aspects of PR practice.""
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"Today's context for business and society is more complex and dynamic than ever and this book is timeless - giving PR practitioners and executives the framework and skills to navigate this context and develop strategic and resilient communication strategies with which their organizations will thrive."
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"You'll want to keep this book to hand on your desk. It's a book to return to regularly in daily practice. Mine is well-thumbed."
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""Combines the action-orientation needed in the practice with the contextual wisdom achieved through research.""
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""Read this. Refer to it. Put it on your desk. It will help you become a better communicator and deliver more impact for the stakeholders your organization serves.""
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