CEO of Earth

Beschreibung

How, given the chance, would you market planet Earth as theultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, mustanswer this question when his part-time job playing Ronald McDonaldat kids' birthday parties thrusts him into an unexpected positionof power. When aliens land on Earth, they mistake the golden arches to beour most prolific centre of authority and assume Fysh --dressed as Ronald -- to be leader of the free world. Thealiens' mission: to establish Earth as a premium travel destinationfor intergalactic tourists. Fysh, a gen Y marketing prodigy, is charged with creating themost powerful brand in the universe: Brand Earth. This fun, quirkyand irreverent business fable unravels the mystery of why somebrands have the power to inspire deep and primal emotions inconsumers that make products legendary and their developers filthyrich. CEO of Earth is a blueprint for marketers who want toengage the philosophies that have propelled the world's mostcelebrated brands to greatness.

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Simon Hammond

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Business & Management Marketing / Management Marketing Management Wirtschaft u. Management

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