The Profit Principle

Beschreibung

The profit principle is the only secret to good businessyou'll ever need to know. Success in business has little to do with investment capital, abusiness plan or office space. Success comes from applying thefour-part profit principle. Discover how you can turn what you knowinto what you do, and launch a successful, sustainable venturewithout spending (or borrowing) a cent. It's a process that'ssimpler than you think and already within reach. Most books on starting a business don't extend further than thepracticalities: plans, finance, accounting, equipment and so on.There are so many books on this topic, and their advice is oftensimilar and predictable; rarely do they offer a new perspective ordirections for a smarter approach. The motivational books that alsoserve this market may read well, but they often lack the substanceon which to base sound business decisions and actions. If you want to run your own business and don't already, stop andask yourself why not? The Profit Principle is a modernclassic that will revolutionise your thinking on what it takes tosucceed and inspire you to get started.

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Peter Fritz

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Business & Management Wirtschaft Wirtschaft u. Management

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