Planning Your SAP CRM Implementation

Beschreibung

Written for the CRM implementation team, this book teaches you everything you need to know to prepare for a successful implementation of SAP CRM. Using a hands-on approach with numerous practical examples and scenarios, the book takes you through the key aspects of initiating your plan, including technical design choices, monitoring the project’s progress, controlling the scope and why that’s important, and how to take your initial project to the next level.
The book bridges the gap between the technical details of an implementation and the project management information currently available by providing you with the information you need to run your project. It will address the various architecture options companies can choose between, including CRM Online vs. CRM Mobile, picking the user interface type (ex: Web or SAPGUI), and choosing a hosting model, etc. In addition, the book teaches you about the advantages, disadvantages, and the eventual compromises that have to be made when selecting an option.

And because outsourcing is such a hot topic, the pros and cons of outsourcing and how to do it right will be addressed. There will also be a discussion of funding versus scope (plans and size of the project). These are two of the key aspects of any project and understanding how to manage and adjust them effectively is critical to its success. In the last portion of the book, the concept of “controlled growth” for the CRM footprint is covered. Because too many companies are trying to “bite more than they can chew” and implement a slew of CRM modules at the same time, this is an important topic to cover.

This is the one book you’ll need to make your SAP CRM implementation efficient and successful.

Autor*in

George Fratian
George Fratian is an experienced CRM project manager and IT director at Cardinal Health. He started his SAP career with SAP Romania almost a decade and a half ago. His expertise is centered in the CRM and ERP areas of SAP, and he has participated in various capacities in eight long-term SAP projects. He previously worked as a senior consultant and manager for KPMG and Arthur Andersen. His industry knowledge covers various areas such as Oil & Gas, Health Care, High Tech, etc. He has designed and implemented complex SAP CRM–based solutions for Fortune 100 companies, in the areas of Internet Sales and Online Sales, Sales Force Automation, Case Management, Interaction Center WebClient, etc. You can reach him via email at gfratian@sapcrmbook.com.

Themen in »Planning Your SAP CRM Implementation«

CRM SAP Crm project management CRM marketing CRM service CRM sales CRM implementation mobile device Interaction Center Call Center CRM Interaction Center CRM Call Center CRM Marketing CRM Sales CRM Service Implementation SAP CRM

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