This book is not a general software business reference, like our MicroISV book or the Eric Sink book. It’s specifically for readers who have an existing project, or an idea for one, and want to turn it into a product. They can follow this book for the best chance of success. It is written in a non-technical, friendly, conversational style, and is filled with excerpts, advice, and war stories from someone who’s been in the trenches for years.
There’s a demand for software to business books, as shown via the Micro ISV book This book is written by someone with real-world, in the trenches experiences—he’s been making a living for years from contract products turned into publicly available products Provides a very practical roadmap and "checklist" -type coverage that helps readers consider issues they might not have anticipated