“THINK.” In 1914, Thomas J. Watson, Sr. joined the company that was to become IBM, and he brought with him this simple one-word motto. It was an exhortation to all IBM employees, no matter their role, to take care in decision-making and do their jobs with intelligence. “THINK” soon became an icon, appearing on publications, calendars, and plaques in the offices of many IT and business managers within and outside IBM, and even in The New Yorker magazine cartoons. “THINK” was a good idea in 1914, and it is a good idea now. “Think different.” More recently, Apple Computer used this slogan in a long-running advertising campaign to revitalize the company’s brand, and even more important, to revo- tionize how people think of technology in their daily lives. Instead of saying “think differently,” suggesting how to think, Apple’s slogan used the word “different” as the object of the verb “think,” suggesting what to think (as in, “think big”). The advertising campaign emphasized creativity and creative people, with the implication that Apple’s computers uniquely enable innovative solutions and artistic achievements. When I joined Oracle Corporation (then Relational Software Incorporated) back in 1981, database systems incorporating the relational model were a new, emerging technology.
A proven best-seller and widely-recognized as the best Oracle book ever written, by the most recognized Oracle expert in the world
Fully revised for the 9i and 10g versions of the database
Inspired by the thousands of questions Tom has answered on his http://asktom.oracle.com site. It defines what Oracle really is, and why it is so powerful and it tackles the problems that developers and DBAs struggle with every day
This is a defining book on the Oracle database for any developer or DBA who works with Oracle-driven database applications. The book is fully revised and covers both the 9i and 10g versions of the database (up to and including 10g Release 2). Thus you have a one-stop resource containing deep wisdom on the design, development and administration of Oracle applications, from one of the World's foremost Oracle experts, Tom Kyte. It covers every important feature and function of the database, explaining why it is important, how it works, how you should use it, and what can happen if you do things the wrong way. It is unique in terms of the technical depth and insight that it provides on each topic.
This book will show you how to program correctly with the database and exploit its feature-set effectively. As a result, you will be able to build fast, effective, scalable and secure Oracle applications.
Thomas Kyte
Oracle SQL data structure data structures design development programming software versioning