Measuring Marketing
The 100+ Essential Metrics Every Marketer Needs 3rd Edition
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Beschreibung
Organized into eleven focused sections, Measuring Marketing offers an effective approach to the science behind marketing. Written for both marketing managers and senior executives, this informative guide puts more than 110 key metrics in perspective.
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Details
ISBN: 9781501507311
Verlag: Walter de Gruyter
Erscheinung: 01.01.2018