Analytics for Retail
A Step-by-Step Guide to the Statistics Behind a Successful Retail Business
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Beschreibung
Examine select retail business scenarios to learn basic mathematics, as well as probability and statistics required to analyze big data. This book focuses on useful and imperative applied analytics needed to build a retail business and explains mathematical concepts essential for decision making and communication in retail business environments.
Everyone is a buyer or seller of products these days whether through a physical department store, Amazon, or their own business website. This book is a step-by-step guide to understanding and managing the mechanics of markups, markdowns, and basic statistics, math and computers that will help in your retail business. You'll tackle what to do with data once it is has accumulated and see how to arrange the data using descriptive statistics, primarily means, median, and mode, and then how to read the corresponding charts and graphs.
Analytics for Retail is your path to creating visual representations that powerfully communicate information and drive decisions. You will:
- Review standard statistical concepts to enhance your understanding of retail data
- Understand the concepts of markups, markdowns and profit margins, and probability
- Conduct an A/B testing email campaign with all the relevant analytics calculated and explained
Examine select retail business scenarios to learn basic mathematics, as well as probability and statistics required to analyze big data. This book focuses on useful and imperative applied analytics needed to build a retail business and explains mathematical concepts essential for decision making and communication in retail business environments.
Everyone is a buyer or seller of products these days whether through a physical department store, Amazon, or their own business website. This book is a step-by-step guide to understanding and managing the mechanics of markups, markdowns, and basic statistics, math and computers that will help in your retail business. You'll tackle what to do with data once it is has accumulated and see how to arrange the data using descriptive statistics, primarily means, median, and mode, and then how to read the corresponding charts and graphs.
Analytics for Retail is your path to creating visualrepresentations that powerfully communicate information and drive decisions. What You'll Learn
- Review standard statistical concepts to enhance your understanding of retail data
- Understand the concepts of markups, markdowns and profit margins, and probability
- Conduct an A/B testing email campaign with all the relevant analytics calculated and explained
This is a primer book for anyone in the field of retail that needs to learn or refresh their skills or for a reader who wants to move in their company to a more analytical position.
Understand complex probability and percent problems with actual retail examples Study real-life scenarios of an email campaign, using percent, digital marketing metrics and key performance indicators Use accounting ratios to analyze small businesses sales and forecast those ratios into the future
Autor*in
Rhoda Okunev
Themen in »Analytics for Retail«
statistics retail analytics excel email campaigns digital marketing metrics independent t-tests histograms markups markdowns Pearson correlation complex probability