Introduction to Social Media Marketing
A Guide for Absolute Beginners
Buch in deiner Nähe kaufen
Beschreibung
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
What You’ll Learn:
- Understand basic functions for most social media tools, including how to get up and running
- See the benefits of social media tools and which one you should use for specific purposes
- Calculate the real ROI expected from using specific tools
- Utilize social media monitoring and analytics
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
What You’ll Learn
- Understand basic functions for most social media tools, including how to get up and running
- See the benefits of social media tools and which one you should use for specific purposes
- Calculatethe real ROI expected from using specific tools
- Utilize social media monitoring and analytics
Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.
Written for absolute beginners and new learners Written in easy-to-understand conversational language Provides an understanding of digital marketing and certifications that can help readers get interviews and jobs, or increase their current job skills
Autor*in
Todd Kelsey
Themen in »Introduction to Social Media Marketing«
Skillbox Facebook LinkedIn Hootsuite Social Media Social media tools Digital media ROI ROI strategies Content creation Social analytics Social reporting OMCP Market Motive Certification