Bricks to Clicks
Why Some Brands Will Thrive in E-Commerce and Others Won't
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Beschreibung
Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce.
Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today’s most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution.
What You'll Learn:
Learn the best practices in e-commerce of the world's leading brands and how to:
- Make the transition from selling in-store to selling (and winning) online
- Conduct online brand audits to pinpoint opportunities for improvement
- Increase brand equity through high-quality content
- Maximize online sales by understanding the key metrics you need to measure and optimize
Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce.
Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today’s most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution.
What You'll Learn
Learn the best practices in e-commerce of the world's leading brands and how to:
- Make the transition from selling in-store to selling (and winning) online
- Conduct online brand audits to pinpoint opportunities for improvement
- Increase brand equity through high-quality content
- Maximize onine sales by understanding the key metrics you need to measure and optimize
Brand managers, shopper marketing professionals, e-commerce managers, and sales professionals at brands and manufacturers; buyers, category managers, and merchants at retailers; and agency and search engine marketing professionals looking to develop expertise in e-commerce so they can expand the work they do with their brand and retailer clients
Teaches via real-world case studies which of the brands on the endless digital shelf will thrive and which ones won't Shows how to build brand loyalty online for customers who care more about price, assortment, and convenience Provides insights from companies that have mastered the art and science of selling in-store and now want to know how to sell online
Autor*in
David Feinleib
Themen in »Bricks to Clicks«
e-commerce content marketing brick and mortar bricks and clicks selling online millennials shopper marketing search engine optimization dashboards Shopify BazaarVoice B2B commerce digital asset management product information management e-commerce trends
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“The book gives real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. … The author examines the threats and immense opportunity facing today’s most valuable brands.” (Erfurter Hefte zum angewandten Marketing, (54), 2017)
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