The Perception of Quality
Mapping Product and Service Quality to Consumer Perceptions
Buch in deiner Nähe kaufen
Beschreibung
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book.This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.
Examines the concept of quality management from a new point of view Offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service Provides illustrations and case examples to facilitate understanding of the concepts presented Includes supplementary material: sn.pub/extras
Autor*in
George N. Kenyon
Themen in »The Perception of Quality«
Customer Driven Design of Products and Services Customer Perceptions Dimensions of Quality Quality Management The Perception of Quality quality control, reliability, safety and risk