Managing the Professional Practice

Beschreibung

The emphasis here is to explore the key issues influencing theculture, strategies and management operations of professionalpractices. The focus is upon established practices from growingones to large international firms in the built environment. A keyaim of the book is to promote aspects of management by function andactivities, with discipline acting as context rather than theprimary focus. The book is structured into sections around 3 main themes:managing the organisation; and managing specific issues that affectoperations, and a third section reflects upon management frompractitioner experience. Section I: 'Managing the organisation' looks at how the historyof the firm creates both opportunities and rigidities fordeveloping the practice, in terms of culture and market position,strategies and implementation, financial, marketing and HRmanagement. Section II: 'Managing specific strategic and tactical issues'looks at how these affect approaches a discipline and operationalprocesses in practices. These issues compliment those covered inSection I. Section III: 'Reflecting on practice' covers experience of thosein practice and top practitioners detail how they are addressingkey issues in their practice and for their discipline. Each chapterby a practitioner has a postscript from academic authors to makelinks back to research on theory and application. * Addresses the key issues facing practice managers * Collects latest research from leading academics * Offers comment on current practice from top practitioners

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Hedley Smyth

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Architecture Architektur Berufspraxis i. d. Architektur Professional Practice

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