Global Communication

Beschreibung

Global Communication is the most definitive text onmulti-national communication and media conglomerates, exploring howglobal media, particularly CNN, the BBC, Euronews, and Al Jazeera,influence audiences and policy makers alike. * Includes four completely new chapters on Asian media,Euromedia, the Middle East, and public diplomacy from a post 9/11perspective * Updates the story of arab media with a section on "Arab Mediaand the Al Jazeera Effect" by Middle East-based expert LawrencePintak * Covers the global war on terrorism and the substantial USinvestment in Iraqi media * Provides updated accounts and overviews of the largest andmost important media corporations from around the world, from MTVand CNN to Bollywood * Incorporates discussions of Hulu, YouTube, Myspace, and theTwitter phenomenon as well as new stakeholders in global onlinemedia

Autor*in

Thomas L. McPhail

Themen in »Global Communication«

Communication & Media Studies Communication Studies Kommunikation u. Medienforschung Kommunikationswissenschaft Kommunikationswissenschaften

Stimmen zu »Global Communication«

Praise for the second edition: "Thomas L. McPhail's Global Communicatons offers important,scholarly insights on the major trends and global network ofinternational communications. Issues affecting media are updatedfor all new developments since 2002: from the newfound war onterrorism and Iraq war to Arabic media. From world multimediaorganization issues to NWICO debates and broadcasting and newscorporation challenges, Global Communication is a must for anystudent of worldwide communications." Midwest BookReview "Thomas McPhail's updated Global Communication is amust-read critical assessment of the current state of theinternational media in the post-9/11 world. It provides anexcellent starting point for discussion about the role ofinternational communication in our global community'sfuture." George Barnett, SUNY-Buffalo "An excellent introduction to the major institutionalplayers in global media. McPhail shows how the far-flung operationsof media and advertising conglomerates are increasingly shapinginformation and entertainment around the world." MichaelCurtin, University of Wisconsin
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