Campaign Communication and Political Marketing

Beschreibung

Campaign Communication and Political Marketing is a comprehensive,internationalist study of the modern political campaign. It indexesand explains their integral components, strategies, and tactics. * Offers comparative analyses of campaigns from country tocountry * Covers topics such as advertising strategy,demography, the effect of campaign finance regulation onfunding, and more * Draws on a variety of international casestudies including the campaigns of Barack Obamaand Nicolas Sarkozy * Analyses the impact of digital media and 24/7 news cycleon campaign conduct

Autor*in

Philippe J. Maarek

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Communication & Media Studies Kommunikation Kommunikation i. d. Politik Kommunikation u. Medienforschung Political Communication Politik

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"This book provides a detailed and highly valuable account ofthe organizational processes that are driving these trends, butwith important critical insights into improving the civic efficacyof political marketing." (European Journal ofCommunication, 1 February 2013) "Maarek, Professor of Information and Communication Sciences atthe Paris-East University, has authored various writings onpolitical marketing, though this is perhaps his most comprehensivebook on the subject to appear in English. . . This is anextensively well-researched and thorough book dealing with everylevel and stage of political campaigning." (The London School ofEconomics & Political Science, 7 August 2011)"Philippe Maarek has provided an acute, insightful survey andcompelling analysis of how political marketing has developed andthe consequences this has had for election campaigning. This is anaccessible, succinct and engaging read that provides acomprehensive overview of a field which, by definition, is alwaysevolving." --Dominic Wring, Loughborough University "Political marketing is at the heart of political campaigning.Philippe Maarek explains how to run such campaigns and how to getyour message--if you dare to be a candidate--to thevoters. Students interested in how to organize a political campaignwill also find in this book some analytical and practical tools.Some lessons can certainly be drawn for how to improve theconfidence between citizens and the political elites." --Guy Lachapelle, Concordia University
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