Global Communication
Theories, Stakeholders, and Trends
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Beschreibung
Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike.
* Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective
* Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak
* Covers the global war on terrorism and the substantial US investment in Iraqi media
* Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood
* Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media
Autor*in
Thomas L. McPhail