Contemporary Strategy Analysis

Beschreibung

The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. * Now includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new self-study questions * Features a new two-colour design throughout with high-spec artwork * Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these * Combines Grant's renowned rigorous approach to business strategy analysis with lively examples of current practice * Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students, available at www.blackwellpublishing.com/grant

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Robert M. Grant

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"Robert Grant's "Contemporary Strategy Analysis 6e" is one of those rare strategy textbooks that combine rigor with relevance, provide insights into the determinants of business success, highlight the key points with colorful case examples and does all that in a clear manner that communicates the excitement of the subject matter! It is a superb book and deserves to be the standard textbook at every top business school--just like it is at London Business School." Costas Markidas, London Business School
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