Development Communication

Beschreibung

In Development Communication, top media scholars explore thedetails of communication in areas where modernization has failed todeliver change. * Offers a complete introduction to the history of developmentcommunication - the process of systematically intervening witheither media or education in order to promote positive socialchange * Discusses the major approaches and theories in developmentcommunication, including educational issues of training, literacy,schooling, and use of media from print and radio to video and theinternet * Explores the role of NGOs, the CNN Effect, and the power ofgrass-roots movements and 'bottom-up' approaches that challenge thestatus quo in global media

Autor*in

Thomas L. McPhail

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Communication & Media Studies Kommunikation Kommunikation u. Medienforschung

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"I think that this book offers an astute look at how the field of development communication has changed over time and why it has so much potential as a tool in development. I thoroughly enjoyed this book and found it very helpful in developing my understanding of the past, present, and future of the field of development communication." (Canadian Journal of Communication, 2011) "It fills the need for a readable approach to decades of development history, and gives a range of issues that any student of development communication should know, with thoughtful contexts and case studies designed to stimulate discussion." (European Journal of Communication, July 2010)"Development Communication is a welcome addition to thegrowing literature in development communication, especiallythe chapters on digital divide and feminism in a post-developmentera. This book is compulsory reading for everybodyinterested in development communication."--Srinivas R.Melkote, Bowling Green State University "McPhail has put together another thought-provoking book.Development Communication is essential reading for anyoneinterested in social change in today's globalized world." --George Barnett, University of Buffalo
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