Understanding Media Users

Beschreibung

Understanding Media Users: From Theory to Practice focuseson the blurred concept of the "active audience"at the core of media studies. * examines the relationship between media and audiences by one ofthe world's leading media scholars * provides a history of media effects' and an overview ofthe current analytical approaches that constitute media receptiontheory * charts some of the most important interfaces of media receptionand interaction - TV, film, the Internet, advertising, journalism,and tourism studies * concludes with additional insights into the future of mediareception in a global age

Autor*in

Tony Wilson

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Communication & Media Studies Kommunikation u. Medienforschung Media Studies Medienforschung

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"I admire Wilson's synthetic approach to audience study andthe attention he gives to the burgeoning field of cell phones,computer screens, and video games since in the past most audiencestudy material has been focused on film and television."(PsycCRITIQUES, March 2009) "As a pioneering study of phenomenological media analysis... Wilson's book serves as a useful introduction to thisemerging field of research, as well as offering a brief andscathing overview of the wider context of audience studies in whichhis work is situated. As such, the book will be of interest toscholars from a wide variety of fields and disciplines." (M/CReviews, February 2009)"In this lively and original book, Tony Wilson captures the manycritical claims and contestations that have shaped the field ofaudience research, bringing the story up to date with aphenomenological analysis of mass and personalised media usersacross the globe." -Professor Sonia Livingstone, London School ofEconomics and Political Science "Tony Wilson is one of the pioneers of phenomenological mediaanalysis. In this book, he develops a distinctive media-usertheory, engaging with important issues of philosophy andmethod." -Professor Shaun Moores, Centre for Research in Mediaand Cultural Studies, University of Sunderland
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