In Search of Stupidity
Over 20 Years of High-Tech Marketing Disasters
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Beschreibung
In Search of Stupidity is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn't work for many of the country's largest and best-known high-tech companies. Make no mistake: most of them did not work.
Marketing wizard Richard Chapman takes readers on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity is a no-holds-barred look at the best of the worst hopeless marketing ideas and business decisions in the last 20 years of the technology industry.
Companies profiled include some of America's largest and most visible. Book describes major business mistakes while offering practical advice on how not to repeat them
* Title of the book grabs potential buyer by the throat. * Book title keys off the best selling business book of all time. * Book style is both funny and informative, making it an enjoyable and educational read. * Companies profiled include some of the country's largest and most visible. * Book describes major business mistakes while offering practical advice on how not repeat them. * Book has strong appeal to both the high tech market and the business reader markets. * Cartoons make the book more lively and fun than normal business
Autor*in
Merrill R. (Rick) Chapman
Themen in »In Search of Stupidity«
Apple Go Internet Motorola Windows Windows 95 boundary element method development education hardware marketing personal computer software software industry technology
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From the reviews:
"Finally, moving on to something very different, In Search of Stupidity is a must-read for anybody involved in IT. … It’s a joy to read. … Written in an engaging style, with lots of asides and personal anecdotes, it’s a fun read." (Application Development Advisor, November, 2003)
"Sarcastic and irreverent, Chapman takes you through 20 years of folly in marketing strategies, by leading lights of the times. … A must read for every business manager." (www.smartinc-india.com, September, 2003)
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