Development Communication

Beschreibung

Development communication is the process of intervening in a systematic or strategic manner with either media (print, radio, telephony, video, and the Internet) or education (training, literacy, schooling) in order to promote positive social change. In Development Communication top media scholars explore the details of communication in areas where modernization has failed to deliver change. This core text gives a complete introduction to the history of development communication, major approaches and theories, the role of NGOs and foundations, feminism digital-divide, and the paradigm shift currently underway. The reframing stresses the power of grass-roots movements and "bottom-up" approaches that challenge the status quo and "top-down" focus of previous approaches.
In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change. * Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change * Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet * Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

Autor*in

Thomas L. McPhail

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Communication & Media Studies Kommunikation Kommunikation u. Medienforschung

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