Global Communication

Beschreibung

The second edition of this major textbook in global communicationhas been fully revised to bring it up to date with advances in thisdynamic field. From media coverage of the Afghanistan and Iraq warsand Arabic media systems, to digital cameras and the birth of theiPod, this book offers students a comprehensive understanding ofthe complex international communication scene, and of theimplications of rapid changes to the worldwide media landscape thatcontinue on a daily basis. * * An accessible textbook which discusses the major trends,stakeholders, global activities and worldwide influences involvedin international communications * Utilizes numerous and diverse examples of media stakeholders,including CNN, Time Warner, Disney, the BBC, and the advertisingand music industries * Features engaging examples from the war on terrorism,Afghanistan and Iraq wars, post 9/11, and al Jazeera, through tothe growing phenomena of Internet blogging * Updates important industry information on CNN, MTV, and the BBC- including the problems with the upcoming renewal of theBBC's global mandate and Royal Charter * Organized accessibly around two main theories that anchor theinternational communication debate: electronic colonialism andworld system theory * Accompanied by a fully updated instructor's manualavailable at http://www.blackwellpublishing.com/mcphail

Autor*in

Thomas L. McPhail

Themen in »Global Communication«

Communication & Media Studies Communication Studies Kommunikation u. Medienforschung Kommunikationswissenschaft

Stimmen zu »Global Communication«

"College-level collections specializing in both business and globalhistory will find the second edition of Thomas L. McPhail'sGlobal Communicatons: Theories, Stakeholders, and Trendsoffers important, scholarly insights on the major trends and globalnetwork of international communications. Issues affecting media areupdated for all new developments since 2002: from the newfound waron terrorism and Iraq war to Arabic media. From world multimediaorganization issues to NWICO debates and broadcasting and newscorporation challenges, Global Communication is a must forany student of worldwide communications." Midwest BookReview "Thomas McPhail's updated GlobalCommunication is a must-read critical assessment of the currentstate of the international media in the post-9/11 world. Itprovides an excellent starting point for discussion about the roleof international communication in our global community'sfuture." George Barnett, SUNY-Buffalo "An excellent introduction to the major institutionalplayers in global media. McPhail shows how the far-flung operationsof media and advertising conglomerates are increasingly shapinginformation and entertainment around the world." MichaelCurtin, University of Wisconsin "This text can challenge the most adept savvy student. Thetext effectively fills the gaps and brings companion older texts oninternational communication up to date." L. Simone Byrd Trinity University, Washington D.C. "A must-read critical assessment of the current state of theinternational media in the post-9/11 world. It provides anexcellent starting point for discussion about the role ofinternational communication in our global community'sfuture." George Barnett, SUNY-Buffalo
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