Macroeconomics for Managers

Beschreibung

This text offers business school students an excellent practicalexplanation of the short-term linkages in the macroeconomic arena.While the underlying theoretical constructs are not ignored,emphasis is placed on the empirical underpinnings and managerialimplications of macroeconomics. The text begins by introducing keyconcepts such as the GDP, National and Personal Income, and thevarious measures of inflation and unemployment. Building on thisfoundation it then analyzes the following aspects ofmacroeconomics: aggregate supply and demand, internationalfinancial markets, cyclical fluctuations, policy analysis, andforecasting. * * Engages the reader with detailed case studies and "Manager'sBriefcase" discussions. * Focuses on the short-term linkages in macroeconomics. * Uses an empirically oriented approach, while also explainingunderlying theoretical constructs. * Includes chapter summaries, key concepts, and practicequestions. * Lecturer resources available athttp://www.blackwellpublishing.com/mfm/

Autor*in

Michael K. Evans

Themen in »Macroeconomics for Managers«

Business & Corporate Economics Economics Macroeconomics Makroökonomie Volks- u. Betriebswirtschaftslehre Volkswirtschaftslehre

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"This book by Michael Evans provides an excellent introduction tounderstanding the impact of the macroeconomy on a business. It iswell written an makes the subject matter accessible to MBA andcollege students, managers, and interested laymen. This bookbelongs on every business bookshelf." Raj Aggarwal, Kent State University
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