Shi-xu critiques universalism in discourse studies in terms of the cultural consequences of its current white, western standpoint and advocates a culturally pluralist approach, a theory and research methodology from an innovative position between Eastern and Western cultures. Practical research strategies are illustrated by examples drawn from culturally wide ranging discourses. This is a book to interest any scholar or student of discourse looking outside their own intellectual tradition.
S. xu
communication culture discourse identity intercultural communication Tradition discourse analysis
'This volume is a welcome and significant contribution to the existing literature on discourse and cultural studies and social science more generally and will be enlightening and inspiring for both western and non-western readers who are interested in better reading of their own as well as each other's discourses and making real efforts towards unity within diversity in intercultural communication.' - Discourse & Communication