Marketing and Financial Management
New Economy - New Interfaces
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Beschreibung
This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance. The book is innovative and of a high standard with a strong authorial team in David Walters and Michael Halliday, who are both professors at the Sydney Graduate School of Management, Australia.
The authorial team is very experienced and innovative
Uptodate and topical in it's focus on the New Economy
Autor*in
David Walters
Themen in »Marketing and Financial Management«
business management marketing new economy Portfolio strategic marketing strategy