This book is innovative and diverse in bringing together the main sub-topics of communication studies - text analysis, business communication, mass communication, the media industry and film. Drawing from popular culture examples, the book explains the concepts that guide the study of communication in all its forms.
Wide coverage of methods, concepts and theories in the communication studies discipline
Covers both theoretical and practical aspects of communication
Contains chapters on media studies as well as communication
Clear, accessible style
Sky Marsen
exceptionalfilm Business Communication communication communication studies culture film mass media methods rhetoric