Breaking Through
Implementing Customer Focus in Enterprises
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Beschreibung
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.
Autor*in
S. Vandermerwe
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business innovation marketing strategy
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'Brings together work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new, dynamic, model that helps implement greater customer focus within enterprises. Essentail reading for anyone concerned with these issues.' - Long Range Planning
'This is an interesting and well-written book that challenges many conventions.' - Professional Manager
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