Key Concepts in Marketing
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Beschreibung
Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.
Arranged alphabetically enabling the reader to quickly find the term or entry of immediate interest
All major concepts, terms, theories and theorists are covered and crossreferenced
Complex terminology is made clear with diagrams and illustrations
Comprehensive reference and website suggestions
Autor*in
Jonathan Sutherland