Small Business E-Commerce Management
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Beschreibung
Small Business E-Commerce Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-commerce within the small business sector.
Places ecommerce within a small business context thus making it particularly relevant for students of small business management
Materials based upon research and realworld scenarios
Text accompanied by free, downloadable Powerpoint slides for use by lecturers adopting the text
Autor*in
Ian Chaston
Themen in »Small Business E-Commerce Management«
Automation Planning business e-commerce information management management marketing service small business strategy