Digital Marketing Strategy
An Integrated Approach to Online Marketing
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Beschreibung
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns with business objectives with this new edition of the global bestseller.
Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topics from seamless AI integration to the utilization of digital analytical tools.
Digital Marketing Strategy stands as a global bestseller, providing practical information on structuring and implementing a more strategic approach to digital marketing. In this fully updated fourth edition, Kingsnorth explores AI in marketing, e-commerce, marketing automation and the utilization of digital analytical tools. This new edition also includes fresh real-world examples and platform recommendations around AI.
With new cutting-edge insights on AI in advertising, NFTs, the metaverse, Web3, Digital Marketing Strategy serves as an ideal roadmap for navigating digital channels and operations. This book includes checklists, key terminology, and insights from leading industry experts to aid in the development of your own digital marketing strategy.
Supplemented by online resources consisting of practical implementation guides, presentation slides and activity sheets. This is an essential guide for marketers seeking to build an effective digital strategy.
Provides a one-stop guide to creating a digital marketing strategy and understanding how to structure and build a more strategic approach
Includes real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas and Uber
New to this edition: Using AI to build a strategy, the metaverse, web3 and NFTs, plus updates to data points, platform features and real-world examples.
Online resources: Lecture slides, activity sheets, test banks, practical implementation guides and templates
Autor*in
Simon Kingsnorth
Simon Kingsnorth is a recognized digital marketing expert with over 20 years of industry experience, he was formerly the Global Head of Digital Marketing at Citi Bank and has provided consultancy services to leading brands such as Vodafone, Asda and Lloyds TSB. He is currently the Founder and CEO of SK, which is a Strategic marketing company that supports small and large businesses around the world to build and execute highly successful marketing strategies.
Themen in »Digital Marketing Strategy«
Strategy measurement content marketing digital channels marketing planning e-commerce integrated marketing automation AI