AI Powered B2B Marketing

Beschreibung

Harness the transformative power of artificial intelligence into your B2B marketing strategies and processes to enhance delivery and impact.
The rapid evolution of AI offers unprecedented opportunities for B2B marketers to improve efficiency and increase impact, but also presents significant challenges for B2B marketing professionals who must understand and deploy these technologies effectively. This book works to demystify AI for B2B marketers, providing those at a mid-senior level with clear, practical frameworks for integration, backed by real-world examples and expert insights from global companies such as Danfoss, American Express, IBM and Schneider Electric. From exploring how AI can power market, competitor and customer research, to the ethics of using AI and how to embed it into your overarching B2B marketing strategy, this book delivers everything a B2B marketer needs to know about using AI in their marketing. Written by market-leading trainer Simon Hall, this book explores how AI can transform every aspect of the B2B marketing strategy including content on lead generation and nurturing, the buyer journey and awareness phase and on engaging and managing accounts. It also covers how to review and select the right technology for the job and explains the future trends marketers need to keep an eye on to stay ahead of the curve.
Provides an in-depth overview of how B2B marketing managers and leaders can embed AI within their marketing strategies
Explores how to review and select the right tools for the job
Examines how to use AI across the entire B2B marketing journey from market and competitor research, to engaging and managing accounts as well as marketing team management and collaboration
Includes real-world examples from companies such as Danfoss, American Express, IBM, Schneider Electric and more

Autor*in

Simon Hall
Simon Hall, based in Berkshire, UK, is a marketing innovator with 25 years' experience in technology and services marketing. He has served as UK Chief Marketing Officer for Dell as well as senior roles at Acer, Microsoft and Toshiba. In 2016 he founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered Institute of Marketing (CIM) and lectures at Pearson Business School (University of Kent). He is a B2B council member with The Institute of Direct and Digital Marketing (IDM) and Data & Marketing Association (DMA) B2B marketing council member. He is the author of Innovative B2B Marketing, also published by Kogan Page.

Themen in »AI Powered B2B Marketing«

B2B Marketing B2B Marketing Strategy AI Marketing Artificial Intelligence Lead Generation Lead Capture Lead Nurturing B2B Customer Service AI Ethics Key Account Management Account-Based Marketing

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