Transforming Customer-Brand Relationships
Use Emotional Connection To Build Loyalty
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Beschreibung
Discover how to transform customer-brand relationships to build brand affinity and advocacy for long-term success.
Emotional connection and affinity are the key to turning customers into brand advocates, but with consumers constantly bombarded with information, creating that genuine, emotional connection with consumers has become increasingly difficult.
This book provides mid-level marketers with practical strategies that transcend traditional transactional interactions and instead cultivate memorable experiences that resonate on a personal level with their customers. The book enables marketers to build genuine loyalty which in turn creates communities and forges an enduring bond between a brand and its users.
Taking a multidisciplinary look at the issue, this new book explores topics including the power of the customer voice, social listening as a tool, customer service transformation, personalization and content that captivates as ways of developing a community of customers and building life-long brand affinity. By moving away from traditional metrics such as customer lifetime value and acquisition costs and instead focussing on emotional engagement metrics like Net Promoter Scores and customer sentiment analysis, it helps marketers and business leaders understand and implement strategies that foster lasting relationships with customers, ensuring long-lasting patronage in this competitive digital age.
Explains how customer opinions shape brand perception more than traditional advertising
Explores how mid-level marketers can use social media to gain insights and engage customers meaningfully
Examines how to leverage big data and AI for hyper-personalization that creates memorable experiences
Includes real world examples from brands such as Delta Airlines, McDonalds and Chewy
Autor*in
Christina Garnett
Christina Garnett is a respected fractional Chief Customer Officer and advisor, renowned for her expertise in advancing customer satisfaction and deepening brand loyalty across diverse industries, from Fortune 500 companies to startups. Based in Salem, Virginia, she is a contributor for Adweek and a sought-after speaker at major conferences such as INBOUND, Digital Summit, SemRush's Global Marketing Day amongst others. She runs educational courses for both HubSpot Academic and SemRush, and was instrumental in enhancing engagement strategies for HubSpot's HubFans advocacy program.
Themen in »Transforming Customer-Brand Relationships«
Brand Loyalty Customer Retention Brand Affinity Customer Engagement Customer Intelligence Customer Experience Social Listening Emotional Resonance Brand Advocacy Programs Brand Trust