Creativity in PR and Communications
Concepts and Practices for Innovation
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Beschreibung
Obtain and utilize necessary innovative and creative skills needed within public relations and communications with this textbook.
Being creative is a key component and necessary skill in public relations and within creative industries to target business challenges, create briefs and to meet targets.
This textbook provides students with the practical insights, theories and models needed to become more creative and use that creativity towards PR briefs, campaigns and communications-related business challenges. It also illustrates how students can become more creative practitioners for the workplace.
This book guides students on how to cultivate creativity and foster a creative mindset through research, creative ideation processes, creative thinking and the use of AI as a tool to assist creativity. Learn how to nurture your creative ideas and when to let go of weaker ideas with this public relations textbook, illustrating the strategic processes of creativity and how to apply them to business problems.
This textbook is full of real-world examples from global companies such as Dove and Samsonite, and is supported by a range of key features to illustrate how to implement creative industry practices. These key features include a glossary, practical insights, learning outcomes, exercise questions, online resources such PowerPoint slides for lecturers and additional best and creative practice examples. This book is for all PR students and anyone taking creative communication courses looking to enhance their understanding of the creative process.
Utilize creative thinking to solve business issues; approach cross-cultural communication challenges and create PR briefs
Supported by learning outcomes, practitioner insights, creating thinking scenarios, real-world examples, exercise questions, and a glossary
Includes real-world examples from companies such as Samsonite and Word Animal Welfare
Online resources: lecturer slides, additional creative practice examples and best-practice real-world examples
Learn how to enhance the PR creative process in your research through experimentation, with the helpful assistance of tools such as AI
Autor*in
Jon Cope
Jon Cope is course leader of the MA in Public Relations at Westminster University, UK and a PR practitioner with more than 25 years' experience in the healthcare and consumer sectors. Most recently, Jon's freelance practice has focused on content creation for global healthcare and consumer/lifestyle brands. He holds an MA in Critical Global Politics from Exeter University and is the author of two books of fashion promotion and public relations.
Themen in »Creativity in PR and Communications«
Creative PR AI-driven PR Intercultural PR Innovation in PR Creative storytelling AI PR PR innovation AI comms Intercultural creativity Global PR Creative Communications Corporate Communications