Internal Communication in Times of Crisis
How to secure employee trust, support and advocacy in crisis situations
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Beschreibung
Build the strategic and tactical understanding necessary to help you inform, engage and support your internal community through a crisis and advocate for the organization.
Traditionally, crisis communication has focused on the needs of the media and other external audiences, yet it is your employees who often face the crisis most directly and who fuel your organization's reputation, resilience and recovery.
Internal Communications in Times of Crisis will help you unlock the power of internal communication to guide your organization through crisis and back to business as usual with confidence and care.
Written by expert communications trainer and consultant Alison Arnot, this comprehensive guide covers the full span of internal crisis communication. This book explains how to make sure employees feel heard, supported and valued amid the shock and emotion a crisis brings. Learn how to motivate and empower them with the knowledge needed to deliver a crisis response and harness pride and passion to inspire your employees to connect, collaborate and advocate for the organization as you negotiate the path to recovery.
Using a mix of theory, practical examples and expert insights, this book gives you the understanding necessary to support your employees through a crisis and helps you understand the different approaches and considerations required in different crisis situations. Covering strategic activity such as gathering insight, setting objectives, working with leadership, defining approach and evaluating success together with tactical activity such as crafting messages, selecting channels and addressing concerns, this is the ultimate guide for internal communicators looking to navigate crises with confidence.
Explores what a crisis is, the different types of crises your organization might face and the different approaches needed to deal with them
Explains the vital role of internal communication in the crisis communication mix
Covers both tactical and strategic activities required by senior communications and HR leaders in the wake of a crisis
Written by expert CIPR trainer Alison Arnott and contains insights from leading practitioners in the field
Autor*in
Alison Arnot
Alison Arnot is an award-winning business owner, trainer and consultant with over 25 years' experience, specialising in PR, internal communication and crisis communication. Based in Glasgow, and working across the UK and beyond, for the past 12 years she has been a trainer in both internal communication and crisis communication for the Chartered Institute of Public Relations (CIPR) and for clients through her consultancy business Catalyst Communications. She has firsthand experience delivering internal and external crisis communication in a range of different situations, including the 2007 terror attack on Glasgow Airport where she was the first member of the communications team on the scene after the attack took place. Alison is a recognised industry speaker including for The Chartered Institute of Public Relations, Institute of Internal Communications, and CASE.
Themen in »Internal Communication in Times of Crisis«
Internal Communication Internal Communications Employee Experience Crisis Communications IC Employee Engagement Corporate Communication Crisis Management Crisis Comms Reputation Management